{"product_id":"la-nueva-era-del-kitsch-ensayo-sobre-la-civilizacion-del-exceso","title":"The new era of kitsch","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAuthor: Gilles Lipovetsky\u003cspan class=\"s2\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ePublisher: Anagrama\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eISBN: ‎9788433947642\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eBinding: paperback\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ePages: 512\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFormat: 22 x 14 cm\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eLanguage: Spanish\u003c\/p\u003e\n\u003cp\u003eKitsch has changed. What was once considered a style of bad taste, relegated to the decorative realm and associated with bourgeois aesthetics, has been transformed into a global \"neokitsch\" that permeates architecture, leisure, fashion, the entertainment world, and even digital communication. Its influence has grown so much that it has given rise to \"luxury kitsch,\" adopted by major brands and financial elites. Expansive and omnipresent, it is no longer limited to objects or images, but rather shapes an authentic civilization built on the logic of excess: the civilization of \"too much.\"\u003c\/p\u003e\n\u003cp\u003eGilles Lipovetsky and Jean Serroy do not limit themselves to a nostalgic critique or a moralistic judgment, but rather explore kitsch as a central phenomenon in the anthropology of modernity, revealing the human need to escape into a world dominated by the aesthetics of the ephemeral and seduction. Instead of reducing it to superficial frivolity, they analyze it as an interpretive key to our era and place the problem in its real context. This book does not aim to condemn it, but to offer a lucid and penetrating reading of modernity, with its contradictions and excesses, to demonstrate that kitsch is not something to be eradicated, but understood in all its complexity.\u003c\/p\u003e","brand":"tienda-museothyssen","offers":[{"title":"Default Title","offer_id":55536501817720,"sku":"FE22365","price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/4221\/6345\/files\/FE22365_LANUEVAERADELKITSCHTO.jpg?v=1776771332","url":"https:\/\/tienda.museothyssen.org\/en\/products\/la-nueva-era-del-kitsch-ensayo-sobre-la-civilizacion-del-exceso","provider":"tienda-museothyssen","version":"1.0","type":"link"}