Author: Vv.aa
Publisher: Victoryary
ISBN: 9789887774792
Binding: paperback
Pages: 200
Format: 25.5 x 19 cm
English language
Concept stores and pop-ups are all about discovery and stimulation. In a world where digital-only shopping options abound, savvy brands are pushing the boundaries of creativity to weave stories and cultivate inspiring ways of life in compelling physical environments to establish deeper connections with their customers – whether through timeless narratives that truly set them apart from the rest or innovative displays that excite and engage.
Recognising the true power of design, BRANDLife: Concept Stores & Pop-ups demonstrates how graphic identities and interiors can translate a brand’s philosophy and purpose into tangible, memorable experiences. In addition to an insightful showcase of 60 projects from around the world, it includes interviews with market leaders who bring the best retail encounters to life across a variety of media and platforms.
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